Scientists at iNANO, Aarhus University, are collaborating with Carlsberg, Microsoft and DTU on a research study with the purpose of measuring and sensing flavours and aromas in beer. The project aims at establishing a sensor platform that reduces time and cost to develop new beers with diverse flavours based on the most advanced services and software within arti?cial intelligence. The development of a sensor platform can hold enormous potential for broader research and facilitate new start-ups, as a sensor platform to distinguish flavours and aromas does not exist today. Innovation Fund Denmark is investing DKK 18 million in the project.