Ekaterina is a Postdoc at the Department of Management (Marketing section), Aarhus University. Ekaterina’s main research interests are global consumer identity and its effect on consumer behavior, consumer engagement with sustainability, branding, and marketing communications. Ekaterina has published her work in high-level academic journals and received several research and industry awards. Ekaterina is part of the MAPP Centre and has worked on many research projects in North America and Europe.
